Most service businesses ignore email marketing completely.
It's a gap for even the biggest home service contractors all over the country.
Most companies are doing absolutely nothing with email. And the few who are engaging with email only send a newsletter here or there, something that looks like a food blog template email, or they send a blatant sales promotion without any thought for the relationship whatsoever - just when they're desperate for work.
Think of it like this: nobody likes to be the person in a relationship who only asks for stuff when they need it and never provides any value. But that's how most companies approach email marketing.
They provide no value to the people on their list, but then, when they need something, when business is slow, they go in there and they're like, "Oh my gosh, let's send out an email!"
And when they do, they don't even bother to make it interesting. The email is boring. The offer is about as enticing as watching paint dry.
It's not interesting content, not an interesting offer, not a real give-and-take relationship with actual value being exchanged before you go in and ask for something.
Email is the lowest cost, highest ROI lead source in your home service business, plain and simple. If you have an email list of at least 5,000 people, I guarantee there's a handful of people on that list who are ready to buy right now. You just haven't given them the opportunity to do so.
Over the next 4 days, I'm going to show you exactly how to turn your email list into your own personal ATM machine.
Tomorrow, I'll show you how to get out of the spam folder.
Wednesday, I'll show you how to wake up a dead email list.
Thursday, I'll show you how to create entertaining emails people will stay subscribed for.
And Friday, I'll show you how to run a promotional campaign that generates tons of cash in a short period of time.
Buckle up. It's gonna be good.
Zac Garside
Send It: Email Marketing
