Fill Your Calendar on Demand.

Send It started because our founder, Zac Garside, spent eight years inside the home service industry — coaching CSR teams, then running sales and marketing, and eventually serving as CEO — and kept seeing the same gap. Even companies worth tens of millions of dollars had no real strategy for nurturing and monetizing the customer lists they'd spent years building. In 2023 he left to go build one. In 2025 he partnered with Chris Yano to scale it, and Send It Email Marketing became what it is today.

That gap matters because every reputable HVAC, plumbing, electrical, roofing, or garage door company already has a list — past customers, old leads, people who requested a quote and went quiet. Most owners patch slow seasons with discounts or more ad spend, both of which cost money and train customers to wait for a deal. The list sitting in your CRM is usually worth tens of thousands of dollars in jobs you haven't booked yet, and email is the cheapest, fastest way to go get them.