People always ask how often you should send marketing emails. Well... the annoying but very true answer is: it depends!
What is your goal right now?
- More tune-ups?
- More sales estimates?
- More repairs?
- Just more jobs on the calendar in general, whatever that takes?
What exactly is the goal right now? Once we know that, we can reverse engineer from there. We can decide what types of emails to put together, what angles to use, and what offers to sell based on your goals.
The overwhelming majority of the time (80-90% of the time), one email per week is sufficient to help our clients achieve their goals.
Sometimes, though, a client will have an offer that is so good, so compelling, that it warrants sending more than one email a week. For example...
If you're giving away a Disney vacation to one lucky family who takes advantage of a $1,000 off air conditioner offer, well, that's a pretty incredible deal. You get $1,000 off your air conditioner (which is great if you've been thinking about it), and you get the chance to win a free trip to Disney?!
That's a genuinely fantastic offer, and that type of offer generally deserves more than one email a week. In that case, we might write four to five emails in a two-week period to make sure that we really promote it as hard as we should.
But it all starts with your goals. The overwhelming majority of the time, one email a week is sufficient. But again, if the offer is good enough, it may warrant more emails.
There's a simple litmus test that I like for this, which is: is your offer so good that you would literally throw rocks at someone's window to sell it to them?
If the answer to that question is yes, then we should probably send more than one email a week.
That is our philosophy on email frequency here at Send It, and it's reflected in how we serve our clients. It always starts with "what are your goals?" And then we work backwards from there.
90% of the time, that means one email a week.
JUST SEND IT,
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