You're losing money if your phone number is the only call-to-action you put in your emails.
Think about it:
Most homeowners are in NO POSITION to make a phone call when they're checking their email.
They are:
- Procrastinating work
- Sitting in traffic
- Lounging on the couch surrounded by family
- On the toilet
- At a restaurant
So you'll trick yourself into thinking email doesn't work for your business if the only option you give people is to call your phone number! When I write email campaign, I put 3 call-to-actions in every email:
📅 Book now → [LINK]
📞 Call or text → [PHONE]
✉️ Or just reply
3 options - one for every situation you might be in.
If they can call you, great! If not, they may have to book online (or get pricing online if you use a tool like Contractor Commerce).
But if they're in a rush, that's what the reply call-to-action is for.
Try this, and let me know what happens to your response.
Zac Garside
Send It: Email Marketing
