The "Nubs" Joke

I'm sitting at my desk, click-clacking away on new email campaigns for our clients, when my son walks into the room with his two friends...

"DAD! Tell them the 'nubs' joke!"

He's referring to a joke I heard on Instagram a few weeks ago that I decided to start using on my kids.

Basically... anytime they won't stop touching something (or someone) that they shouldn't have their hands on, I stand real tall and intimidating and say:

"IF YOU DON'T STOP TOUCHING THAT THING, I'M GONNA CHOP OFF YOUR FINGERS AND EVERYONE IS GONNA CALL YOU NUBS!!"

It's an absolute riot every time I use it. The kids can't contain their laughter and it lessens the stress my wife and I feel in the moment 😂

So my son asks me to tell it to his friends, which I do, and sure enough...

All three of them start laughing like hyenas.

"Ha - still got it," I whisper to myself. I smile with satisfaction knowing that for today, my kids still think I'm funny.

It came in good timing too, because often when I am pumping out email campaigns, it's easy to forget that the most important part of a high-converting marketing email is...

The Entertainment Value!

You have to make the audience feel something!

It can't just be all facts and features...

There has to be laughs, insights, and surprises too. Yes, even when - especially when - you're selling home services.

To find out this could work on your business, book a call with my team today:

Talk soon,