The next wave:
In 2023, I figured out a way to help contractors generate a quick surge of revenue by sending their email list a "Super Buyers" Campaign. In short... it's an email campaign designed to quickly surface all the people on your list who are ready to buy now, but haven't been asked to do so. (NOTE: if you're interested in this type of campaign for your business, click here to book a discovery call with us) In the three years since, we've also figured out how to make it so you're the only service provider your list even thinks of when they're finally ready for service. Those are the two jobs of email marketing:
The key, my friends, is to step back, stop obsessing over the number of clicks and sales any single email generates, and focus on selling the relationship. It's to send content that is entertaining, insightful, and fearless - always putting your best foot forward so that people look forward to what you have to say. Here's the test of if your email marketing is truly working for the long-term:If you stopped sending emails, would people miss you? That's how you know you have a real relationship with your list. At Send It, we are going "all in" on the quality of relationships we're helping our clients build with their customers. To prove it... we're putting our money where our mouth is. Over the next two weeks, here's what we're doing:
And again... If you're ready to roll out your first "Super Buyers" campaign, book a call with my team and I below:
Talk soon, |