PSA:

Howdy {{ subscriber.first_name }},

A little PSA for you today:

The most common mistake contractors make with email marketing is judging the whole channel on the success of a single email.

You send one email...

But you get almost no calls or replies...

So you say "I knew it - email is dead! Long live Google!"

Not so, mi amigo.

The effect of email is cumulative. It's the fact that you've been a consistent source of value and entertainment in your customers' lives week after week and month after month that makes email marketing work.

It's your name consistently showing up in their inbox every week that builds the trust.

It's your subject lines raising their eyebrows and creating curiosity that builds the desire.

It's your content always entertaining and surprising that makes them like you.

All this so that finally, when they're ready to fix their AC or replace their garage door, you're the first person they think of.

One of our clients, a multi-location HVAC and plumbing company, made $800,368 from email in Q2 this year.

On a few of those emails, we struck out...

With some, we hit singles and doubles...

On others, we hit home runs.

But collectively, we won the world freakin' series of marketing.

Consistent, authentic, non-needy content that builds trust, desire, and likability.

If that sounds awesome to you, request a demo of The Send It Follow-Up Method for your business today:

Talk soon,