Phone Numbers Are Not Good CTAs

You're losing money if your phone number is the only call-to-action you put in your emails.

Think about it:

Most homeowners are in NO POSITION to make a phone call when they're checking their email.

They are:

- Procrastinating work

- Sitting in traffic

- Lounging on the couch surrounded by family

- On the toilet

- At a restaurant

So you'll trick yourself into thinking email doesn't work for your business if the only option you give people is to call your phone number!

When I write email campaign, I put 3 call-to-actions in every email:

📅 Book now → [LINK]

📞 Call or text → [PHONE]

✉️ Or just reply

3 options - one for every situation you might be in.

If they can call you, great!

If not, they may have to book online (or get pricing online if you use a tool like Contractor Commerce)

But if they're in a rush, that's what the reply call-to-action is for.

Try this, and let me know what happens to your response.