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Email MarketingJuly 9, 2026

Perhaps you feel this way:


The passion in his voice is palpable...

"They don't care," he says. "We don't matter to them."

I'm talking to a contractor who is throwing piles of money at Google to give him leads.

And what does he get in return?...

Google charging him for leads and calls that are no where to be found in his system or call logs. Plus, zero accountability for the money he is spending.

I know showing up on Google is necessary for contractors, but sometimes it feels like a necessary evil.

Perhaps you feel the same way as this contractor - like your business is a little too dependent on Google, Angi, or Yelp for customers. Or worse...

Perhaps you resent that a search engine has more control over your revenue than you do.

"Let's try something you have a little more control over," I say. "It's not gonna 10X your entire business, but it's low cost, high ROI marketing to leads you already have."

" Yeah, let's do it," he says. "I need something I have more control over."

Maybe you need that too:

TALK SOON,

Perhaps you feel this way: | Send It Blog