How to get unlimited content ideas:
EVERY business struggles to come up with content ideas. When I ask the average contractor, “Tell me a story about something extraordinary your team has done lately,” most give me a blank stare. It’s crickets. 🦗 This is despite the fact that you…
The truth is, there is no shortage of content in your business. You just need a system to uncover it. The answer is to find your “Super Format.” This is the format you are best in. It’s the “keystone” of all your other content. For me, that’s public speaking and podcast interviews. I come up with my best content when I talk. Everything else is downstream of that. My emails are ALWAYS based on things I’ve said either on a stage, in a webinar, on a podcast, or in a meeting. I have an AI wearable device that records all my meetings and sends me a list of content ideas based on the advice I gave on those calls. And if I ever get an idea I don't want to lose, I just click the button on my wearable to start recording so I can quickly capture it. It works like magic. For our clients, we make it a point to interview you during onboarding to find the stories, values, and insights that make you DIFFERENT. That interview (the super format) then becomes your email campaigns. Everything is downstream of what we uncover in your interview. I’ve even thought about staging those interviews more professionally so that you have some video/audio content to use. But that’s an idea for Future Zac to chase down 😂 Figure out which format your stories come out best in, and base everything else off of that.
Talk soon, |